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Artikel #:
249578834
Content Strategy for the Web (Voices That Matter)
Artikel #:
249578834
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Podrobnosti produkta
- FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
| Publisher | New Riders |
| Publication date | 10 Feb. 2012 |
| Edition | 2nd |
| Language | English |
| Print length | 216 pages |
| ISBN-10 | 0321808304 |
| ISBN-13 | 978-0321808301 |
| Item weight | 210 g |
| Dimensions | 17.78 x 1.14 x 22.86 cm |
| Part of series | Voices That Matter |
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