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Artikel #:
108755073
Practical Marketing Essentials
Artikel #:
108755073
€ 56
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Podrobnosti produkta
- The comprehensive guide to marketing and business fundamentals. It covers marketing principles, research, strategy, design, plan execution, and more. The Practical Marketing Essentials book is designed to give business professionals a leading edge in their careers.It is perfect for:Junior and mid-level marketing professionalsStudents and recent business school graduatesNon-marketing business professionals who are interested in understanding marketing principlesThe book consists of four parts:The foundation for success – details the fundamentals of marketingBusiness planning – discusses strategy, research, analytics, and pricingExecuting the plan – topics include design, promotional activities, metrics, and sales channelsLeading the business – learn about financials, P&Ls, and best practices for how to succeed in the workplaceThis textbook is the primary study resource for the AMLR-PME certification program.Chapter ListPart 1 - The foundation for successChapter 1: Marketing basicsChapter 2: Marketing & human natureChapter 3: Market & customer segmentationChapter 4: Supply and demandChapter 5: BrandingChapter 6: Brand strategyChapter 7: Brand preservationChapter 8: Product & service marketingPart 2 - Business planningChapter 9: StrategyChapter 10: Marketing researchChapter 11: Insights through analyticsChapter 12: PricingPart 3 - Executing the planChapter 13: Design, artwork & packagingChapter 14: Promotion & advertisingChapter 15: Advertising terminology & measurementsChapter 16: Engaging with agenciesChapter 17: Sales channelsPart 4 - Leading the businessChapter 18: Understanding financialsChapter 19: Leadership & business etiquette
| Publisher | Association of Marketing Leadership & Rigor |
| Publication date | February 27, 2022 |
| Edition | 1st |
| Language | English |
| File size | 11.0 MB |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Print length | 409 pages |
| ISBN-13 | 978-1737877721 |
| Page Flip | Enabled |
| Grade level | 11 - 12 |
| Reading age | 16 - 18 years |
| Item Weight | 0.5 lbs (230 grams) |
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